This chapter examines the reception of the American ‘flapper’ model and how it was interpreted and translated into the interwar Romanian fashion and beauty discourse, into the 1920s model termed as the ‘modern girl’, as opposed to the ‘new woman’ of the 1930s. It follows the evolution of 1920s styles, including Jazz and Hollywood cultures, J…[Read more]

This paper explores Romanian women’s influence on US fashion as representatives of European artistic, cultural, and social elites and as genuine Parisiennes. This study treats the Parisienne model as a symbolic marker of elegance driven by French, namely Parisian, aesthetic philosophies, and technical prowess. In this sense, Romanian women f…[Read more]

This paper explores the dynamics of women’s fashion marketing in advertisements and promotional materials related to Western ideas, materials or products. It will analyse published promotional visual and written texts in the interwar Bucharest press, with local or national distribution. The aim is to ascertain the degree and nature of Western w…[Read more]

The newly formed Greater Romania engaged in a process of modernization, with Bucharest as its flagship metropolis, striving to be recognized internationally and reach economic stability. Women’s fashion became a marker in substantiating Romania’s self-assertion as a modern state, with great emphasis on creating a viable textile industry. This occ…[Read more]

This paper examines the influence of urban fashion ideas disseminated worldwide from France and how they impacted the Romanian ideas of style and beauty, as well as the nature of the communication between Paris and the Little Paris. My aim is to decode the interwar Romanian interpretation of the new woman notion and assess what type of role…[Read more]

This paper examines the influence of urban fashion ideas disseminated worldwide from France and how they impacted the Romanian ideas of style and beauty, as well as the nature of the communication between Paris and the so-colled ”Little Paris”. My aim is to decode the interwar Romanian interpretation of the new woman notion and assess what typ…[Read more]

This paper delineates the conceptual variations between the notions ‘fashion’, ‘dress’ and ‘costume’ in English-language texts on women’s garment histories using relevant examples from interwar Romanian periodicals. The aim is to offer a more precise formulation, as these three terms have largely been used interchangeably. This paper is built on a…[Read more]

This paper explores how Bucharest’s cinema-going public perceived the Nazi influence on Hollywood in the 1930s. The aim is to identify how Nazi propaganda was disseminated and consumed in interwar Bucharest and its similarities to the idea of glamour, relevant both to fashion and cinema. Considering the links between Goebbels’ propaganda mac…[Read more]

This article analyses the connections between the worlds of fine art and fashion through the complex interconnections between the Parisian-Eastern European creative exile. It follows the common threads between Ukrainian-Jewish artist and fashion designer Sonia Delaunay (1885–1979) and prominent inter-war Parisian Romanians: namely, Tristan T…[Read more]

Perfection And Good Taste: Redefining Feminine Identities in Interwar Bucharest Through Fashion and Beauty || This paper explores gender realities in interwar Bucharest through the lens of fashion and beauty. The aim is to evaluate the impact of advice literature on women in reinventing feminine identity and the general effect of these evolutions…[Read more]

Chapter Abstract Submission Deadline: 1 December 2022
Fashioning the ‘Little Parises’ of the World. Interlaced National Symbols
Book edited by Dr. Sonia D. Andraş (The “Gheorghe Şincai” Institute for Social Sciences and the Humanities, Târgu-Mureş, Romania)

As Vogue Paris, the only edition containing a city name, became Vogue France, the…[Read more]

This paper examines the influence of urban fashion ideas disseminated worldwide from France and how they impacted the Romanian ideas of style and beauty, as well as the nature of the communication between Paris and the so-colled ”Little Paris”. My aim is to decode the interwar Romanian interpretation of the new woman notion and assess what typ…[Read more]

This paper explores the methodological and discursive transition in Aurel Voina’s theoretical conceptualisation of cosmetic science. The primary focus is the rewriting of personal and professional identity, assessing how Aurel Voina negotiated his conceptual and practical expertise from his role as eugenics ideologue and policy maker in the i…[Read more]

This paper examines the influence of urban fashion ideas disseminated worldwide from France and how they impacted the Romanian ideas of style and beauty, as well as the nature of the communication between Paris and the Little Paris. My aim is to decode the interwar Romanian interpretation of the new woman notion and assess what type of role…[Read more]

This paper examines the influence of urban fashion ideas disseminated worldwide from France and how they impacted the Romanian ideas of style and beauty, as well as the nature of the communication between Paris and the so-colled ”Little Paris”. My aim is to decode the interwar Romanian interpretation of the new woman notion and assess what typ…[Read more]