New media technologies have immense opportunities as well as challenges in
enriching teaching-learning processes which involve the teachers and the taught.
Undoubtedly, the effective use of new media technologies would depend on the
teaching faculty as they are the ones who have to become adept in innovative use
of new media technologies so as…[Read more]

This paper seeks to study the changing relationship between news and public
policies. It would address the changing modes of reporting along with changes in
different strands in public policy, its instruments and actors. Conventional literature
in the field provides a broader perspective related to news and public policy. It is
claimed that…[Read more]

The work presented here is an exploratory and descriptive study under a
qualitative approach. It purposes was to show the use of television series, as a
means of teaching and learning professional ethics in communication
undergraduate students. Among the results we found two direct areas of impact:
teaching and learning. In the case of…[Read more]

In this digital age of online news, objective journalism is increasingly treated
as unnecessary, if not obsolete. In the liberal West, news portals can offer
different views to counter the political economic status quo proffered by
traditional hyper-commercial corporate media. In more authoritarian Asian
countries like Malaysia, “alternative”…[Read more]

Commercial interests invariably become entwined with making films, with reporting
the news and with other forms of information and entertainment. Pervasive mediagenerated gender and racial stereotypes distort cultural representations and
negatively impact users’ perceptions of society. As students learn to create various
forms of media, their…[Read more]

This research explores how integrating course modality changes through blended
learning technologies impacts the framework of public speaking curriculum. Public
Speaking is a unique area of study, as it involves a large number of student
performances, requires a small class size, and incites increased communication
apprehension in students.…[Read more]

This article draws on the challenges confronting community media in South Africa, Ghana and Nigeria to propose a ‘rethink’ in media policy conception and the political processes for policy-making. It suggests an ‘ethical-political’ policy model as best suited to the contribution of community media towards sophistication in media policy discour…[Read more]

The concept of social capital is quite complex and every scholar defined it differently. Taking into consideration the idea of social capital discussed by Robert Putnam, James Coleman, Michael Woolcock, etc. the current study has determined the variables affecting the social capital. These variables are demographics (social network, education…[Read more]

Most of the research on the uses and effects of media focused on individuals rather than family systems. This shift in the approach to the study of children television viewing and parental mediation is considered as a meaningful approach and such a study on an empirical ground becomes a need of the hour in a country like India. The objective of…[Read more]

In India, the practice of permission-based SMS advertising is yet to evolve as a marketing practice and mobile users resist SMS advertising in its current format due to unauthorised spamming. Given this context, what factors constitute the acceptance or rejection of SMS advertising is still unclear. So, the study investigated the factors…[Read more]

This study critically examines television commercials advertising AXE, a male body spray. Using the framework of male gaze, originally coined by Laura Mulvey, which manipulates the viewer’s (and camera’s) perspective, this analysis uncovers the ubiquitous myth that exposes such instinctual voyeuristic pleasures. This psychoanalytic inv…[Read more]

New technology has been credited with the ability to extend human senses. However, adaptation and use of technology has been reported to be intricately mediated by usefulness and ease of use of technology among other contingencies. While Technology Acceptance Model (TAM) has provided the theoretical basis for adaptation and use of technology in a…[Read more]

Binge TV-watching marks a new era of TV-watching behavior among youth. It is a result of dependence on new media and the widespread usage of smart phones connected to the Internet. The study investigates binge-watching among a sample of Arab residents in United Arab Emirates. It examines how binge-watching might correlate to depression and…[Read more]

An online survey is reported that was carried out with more than 385 social media users aged 18 and over and extracted from nine Arab countries; Bahrain, Egypt, Algeria, Libya, Iraq, Kuwait, Syria, Jordan and Yemen. This research focuses on the use of Facebook by a selected group called Open Media Library (OML) which have interests in social media…[Read more]

Recent years have seen a sequence of “moral panics” regarding accessibility of information on the internet and its exercise for criminal/harmful activity. Such problems and wider availability of internet raises the public policy concerns among governments over whether the internet should be regulated or not. Some believe it should not, con…[Read more]

This paper examines the divergence and impact of Chilean news media and their uses of Facebook as a tool to deliver news and information and engagement with their audience. It also looks at the emergence of new digital media organizations during the last decade in Chile as a response to a concentrated duopoly market in the country. To do so, this…[Read more]

The “civility crisis” has been a big concern in the U.S. and abroad at least since the 1990s. Evidence suggested that uncivil attacks in political discourse have a negative impact on political trust. Administering an online survey with an experiment embedded in it, the study seeks to find out whether source and uncivil commentary in a news sto…[Read more]

This paper, attempted to answer, how, in the age of totalizing mediated
communication, the role of a cultural expert (i.e. a person with knowledge and
competence for interpreting the cultural phenomena encountered by a non-reflexive
person in everyday life) is transformed. Terms ‘communicative capitalism’ and
‘digital labour’ were used in this…[Read more]

Uses and gratifications research helps in finding out how audience makes use of
mass media to gratify their needs. Media research can help both the industry and
the academia to map audience behaviour which is very much connected to various
factors such as geography, culture, education and socio-economic circumstances.
This research conducted…[Read more]

The guerrillas of the modern day marketing arena have been eyeing the innovative
strategies to promote their products. They aim to grab the maximum attention
with least amount the capital spent. This is what guerrilla marketing revolves
around. YouTube has evolved as one such platform. It is being used as a powerful
medium by the marketing…[Read more]