Are degrading sexual references more prevalent than non-degrading references in music popular with adolescents? The purpose of this study was to perform a content analysis of contemporary popular music with particular attention paid to the prevalence of violent, misogynistic, profane, and/or demeaning colloquial references. Billboard magazine was…[Read more]

Corporate social responsibility (CSR) is a pillar for any organization to portray the positive reputation of the organization to the public. The image and commitment of CSR initiatives reflect the corporate brand of the organization. This study aims to have a better understanding of brand and CSR from the role of public relations practitioner…[Read more]

In an era of rapid economic transformations and attendant anxieties, the quest for sustainable development has been a major discursive engagement. This article uses three case studies to discuss how electronic media promotes the discourse of ecological entrepreneurship (EE). Three case studies are undertaken: (i) The UN’s new media engagement, (…[Read more]

The Facebook platform is ahead of other social networks in Tunisia in terms of some registered users and is characterized by extensive use, especially among young people aged 18 to 30. To better understand how these young people use this communication tool, this study proposed a reflection on social representations of friendship offline and online…[Read more]

The script of The Crucible is built on a structure of binary oppositions, particularly good vs. evil and stability vs. chaos. Revealing the structure deconstructs the binary oppositions and explains how the play challenges audiences to reconsider what they understand about good and evil in their contemporary times.

Social Media has seen significant growth in variety and number of participants throughout the years; to the extent that it became part of the household itself. The heavy and unhealthy reliance on Social Media and the Internet in its entirety amongst UAE families, however, has created a noticeable void in the lack of communication between its…[Read more]

The blogs are a fixture in today’s media industry, growing in number and influence in mass media discourse. Its technical structure provides the possibility of a complete bringing into force of the right to communicate, including the right to report and the right to receive information. The literature review investigated the blog features, the w…[Read more]

Fairness industry is a multi-billion business endorsing the notion that being ‘fair’
is beautiful and being ‘dusky’ is always risky. This article explores how the
advertising of fairness cream belittles the existence of women in India. Focusing
on the promotion of whitening brands as a case study, the authors bring out the
co…[Read more]

Content marketing on social media depends on trends in consumer behaviors.
A changing focus and emphasis on audience activities on social media are a key
optimization problem in social media marketing (SMM). A solution to this problem
lies in a field of ongoing empirical studies of posting frequency. In the review of the
literature, authors…[Read more]

The attitude of cartooning is satirical and convention to a social problem that
makes it much different from another art form. Humour is another significant
element of this art form, cartoonist by this element attempt to engage with the
ruling authority and also communicate something about society widely. Humor
along with the critical…[Read more]

Northeast part of India has always been in the news and public discourse for
ongoing conflicts and violent events occurring from time to time. In such a context,
the role media plays for resolution of such conflicts and restoration of peace
cannot be ignored. Years-long, this part of the country has been suffering due to
conflicts of various…[Read more]

The manipulation problem in the media has been still pressing. Processes and
techniques intended for making an influence on public opinion and behaviors are
in ongoing improvement, making it difficult to access an objective image of the
world. Therefore, this research aims at emphasizing the importance of speech
(language) means that form a…[Read more]

This article analyses the discussion of nationality and ethnicity on a Bhutanese
citizen journalism site which is particularly used by members of the Lhotshampa
ethnic group. Many of the citizen journalists are based outside Bhutan, either in
refugee camps in Nepal or as part of a worldwide diaspora. Writers on the site
tackle issues relating…[Read more]

The study examines the discourse of ISIS propaganda during its rise and dispersion
periods, to conclude its ability to convince, when it is devoid of power, compared
with its speech that was at the rising of the organization. The study’s methodology
based mainly on Teun A. van Dijk’s and Norman Fairclough’s approaches to Criti…[Read more]

Job Satisfaction studies, especially in the field of Organization research, have
traditionally been looked at as a measure of motivation and environmental factors.
Factors of burnout related to emotional exhaustion, depersonalization, and
personal accomplishment and its different variants have also been related to
diverse conceptualizations of…[Read more]

This paper examines different reasons why female students at Kuwait University
use Instagram. It also explores the different gratifications that students receive
through using Instagram. The current survey targeted eight hundred and six
randomly chosen female undergraduate students. Results found that acceptance
from others, a desire to stay…[Read more]

This study investigates the use of interactive media (WhatsApp) by Bahraini
women to understand their decisions on how, why and when they use it. It
supports the use of mobile technology applications to expand efficient
communication and information among Arab women. Mobile technologies are
very accessible to Arab women these days. A sample of…[Read more]

This article contains research about the phenomenon of digital inequality among
different social groups in Russia. The short literature review, conducted in it,
concerns the factors, which have an impact on the rise and spread of digital
inequality. The types of digital inequality have been analyzed, and each of them
has the relative digital…[Read more]

This study examined the role of digital journalism on insecurity and terrorist attacks
of ISIS as reported by media outlets. This study was anchored on the framing
theory, which stipulates that the digital media as the machinery of development
communication for creating awareness of security issues. The method adopted
was content analysis,…[Read more]

The paper analyses media consumption in Russia and media business strategies.
The authors describe the media environment and identify the central trends typical
of the transition to digital communication in society. The research approach implies
evaluating the volume and distinguishing features of information consumption
using the main media…[Read more]