The creation of the tourist space in the city of La Paz, Baja California Sur
shows the insertion of a global policy through a process of urban renewal of its
coastal pier and historic center. According to the UNWTO (World Tourism
Organization), to integrate a sustainable city model, endogenous elements such
as culture, history, identity and environment must be integrated to generate
social development and economic growth that results in the integration of the
locality within the global economy. Consequently, a new discourse and urban
meaning is established in public spaces through the sustainable city model
focused on tourism development. This research seeks to show how through a
political intervention a theme park is brought to life in the historic center and
coastal boardwalk of the city of La Paz, Baja California Sur, which establishes a
new social sense, and a different perception of the place. . The methodology
used is the spatial analysis proposed by Henri Lefebvre through a trialéctic
integration, the conceived, represented and lived. The results obtained show
how the political discourse operates by establishing an aesthetic representation
of the place in order to generate tourism supply and consumption. This
generates a hybrid representation of a lived space that symbolizes new
experiences of daily life, whose practices are now established within the
parameters of the global consumer society. The tourist space is a socio-cultural
frontier that re-organizes, integrates and expels the various social elements
that are not integrated according to the codification patterns established by
tourism and consumption practices.