This research study is dedicated to understanding the multifaceted dimensions of consumer behavior of TikTok, focusing on the age demographic of 20 to 30-year-old users in the vibrant landscape of Metro Manila. The overarching objective is to scrutinize the network of factors affiliated with TikTok such as content quality, influencer credibility, audience engagement and product relevance that wield influence over the purchasing intentions of its users within this demographic. The research methodology encompasses a quantitative approach. Surveys will be conducted to gather firsthand insights from the 20 – 30 years-old users in the Metro Manila, offering deeper understanding of their interactions, perceptions, and decision-making processes within the TikTok environment. Statistical analysis will be employed to ascertain correlations and patterns between these factors and the observed purchasing intentions. Analysis showed after taking into account the decision rule that instructs researchers to accept the null hypothesis; all factors: content quality (SD = 0.51), influencer credibility (SD = 0.48), audience engagement (SD = 0.48), product relevance (SD = 0.51), and purchase intention (SD = 0.51) were significant to the consumer’s purchase intention. The study identified four crucial independent variables as major factors in this influence. Content quality, audience engagement, and product relevance all significantly influence consumer purchasing intention. This suggests that these factors are crucial considerations for TikTok affiliates aiming to drive purchase decisions. While all independent variables demonstrated significant influence, influencer credibility emerged as the factor with the lowest, indicating its stronger and more specific association with consumer purchasing intention. This highlights the importance of building and maintaining trust and authenticity as a TikTok affiliate.