The research titled “Effectiveness of That.quiz on Exam Performance and Student Engagement: Basis for Implementing Interactive Learning Strategies” conducted at Full Bright College, Palawan, Philippines, aims to assess the impact of That.quiz on the engagement and academic performance of second-year Criminology students. Employing a quantitative research design, a survey was conducted among 30 participants using random sampling techniques to explore their preferences and experiences with That.quiz in comparison to traditional face-to-face methods. The findings of the study reveal a high level of student engagement (weighted mean = 3.85) and above-average academic performance (weighted mean = 4.21) when That.quiz is employed. However, a comparative analysis with face-to-face methods indicates a higher mean score of 31.03 for the traditional approach, implying its sustained efficacy. Noteworthy is the rejection of the null hypothesis (Ho), indicating a substantial difference in exam performance and affirming the positive impact of incorporating That.quiz into the learning process. This conclusion, drawn at a 5% level of significance, underscores the transformative potential of technology-enhanced quizzes on student academic achievements. The research design encompassed survey administration, and data analysis employed descriptive statistics, offering a comprehensive overview of the study’s purpose, methodology, analysis process, and key results. The study’s contribution lies in providing valuable insights into the dynamic relationship between technology-enhanced learning tools, specifically That.quiz, and student outcomes within the field of Criminology. These insights serve as a foundation for the potential implementation of interactive learning strategies in academic settings.