This chapter aims at analyzing the following questions about Bolsonaro’s 2018 election manifesto: Which are the consequences for the presentation of its content and the candidate’s ethos of presenting an electoral manifesto in form of a power point? What are the functions of the religious text parts for the candidate’s ethos? Which hierarchy of explicit and implicit moral goods and values can be reconstructed in the manifesto? Among others, it is noticed the coherence between the analyzed hierarchy (which considers private property and not human life as the supreme moral good) and the necropolitics pursued by Bolsonaro during his administration (2019-2022).