Crafted as part of an MSc in Library Science dissertation, this study meticulously unveils the intricate relationship between Brazil’s socioeconomic and cultural landscape and the evolving preferences in reading habits. The narrative unfurls against a backdrop where physical books are perceived as financially elusive, especially for low-income individuals and students. Through a comprehensive mixed-method approach, the research illuminates how electronic books (e-Books) have emerged as indispensable allies across diverse socioeconomic strata. Delving into the local context, it accentuates the disparities in educational access and economic challenges faced by students, prompting a shift towards the affordability and accessibility of e-Books. This exploration contributes a distinctly Brazilian perspective to the global conversation on the intersection of culture, economics, and technology in shaping reading preferences. By scrutinizing the Brazilian experience, this study advocates for targeted initiatives and policies aimed at democratizing access to literary resources and fostering a digital reading culture tailored to the unique challenges of the nation.