The fast development of technology and social media have both brought about substantial changes to the ways in which humans communicate. Because the effectiveness of social networks is largely dependent on the processing of the enormous amounts of data that they collect, these networks are all looking not only for the most recent advancements in artificial intelligence but also for ways to develop more advanced forms of the technology. Advertising, digital marketing, and customer service on social media are at the forefront of this need; but, the tremendous advancements being made in the field of artificial intelligence are continually changing the manner in which people communicate, and the repercussions of this transformation are greater than what contemporary civilization is able to comprehend and contemplate. This article focuses on the most recent advancements of artificial intelligence (AI) in social networks, as well as the impact that AI has had on society and personhood.