Miquela (@lilmiquela) is an avatar Instagrammer programmed as a 19-year-old Brown Brazilian-American female influencer and musician. She has garnered a significant amount of popularity, controversies, and hatred as an “it” influencer. A popular transmedia storytelling project like Miquela can provide additional insights toward how social media images deliver technocultural imaginaries. Popular social media narrative and image constructions of Miquela point to certain underlying issues around race and gender in the digital culture, including habits and performativity, forgotten histories, and the digital updates of oppression.