This survey focuses on how the people in Sabah perceived Malaysia’s governmental public
relations practice and their perception of the government based upon it. It includes how the
different types of mass media and its content that they expose themselves to have influence
their image of the nation administration as well as its policies and implementations. Also
included are how their own experience with the various government agencies has impacted
their views with regard to those authorities specifically and the government generally.
Method used for this public opinion survey is the random sampling technique. Respondents
selected were 600 people based on four categories. All of them were located in and around
Kota Kinabalu and chosen randomly. For the interview a structured questionnaire was
prepared and pilot tested on 40 respondents with ten from each category. This survey
finding further revealed that the media the public chose and exposed themselves to, do
impact their perception of the government and its public relations, positively or negatively,
depending on its content. However, the survey found that the impact was rather moderate
with about half of the respondents declaring positively and the remainder not so positive
and a few negatively.