• Jyotirmaya Patnaik deposited Indian Television in the Eras of Pre-Liberalisation and Liberalisation in the group Group logo of Television StudiesTelevision Studies on Humanities Commons 4 years, 6 months ago

    India witnessed a revolution in the television communication landscape following the
    shift in the economic policies in 1991. This analytical study looks into the changes and
    additions in the functions performed by mass communication using television medium
    before and after the implementation of liberalization policies in India. Tables are
    included to provide overviews of the historical developments at different periods and to
    distinguish the functions performed by television communication. In addition to
    information, education, entertainment, correlation and mobilization functions,
    empowerment and need satisfaction are also accounted as functions added in the due
    course of mass communication progression in the transnational and digitized era.