• The increasing use of the internet has brought new challenges for the public service
    television system all around the world. Despite the free access to information and the use
    of digital technology, the Eastern European public service television is still in a shading
    cone mostly because of the small scale of their broadcasting markets. This article tells the
    story of the Romanian public service television’s (TVR) path towards an uncertain future in
    the digital age. The article offers an overview of the major changes and challenges of TVR
    (in terms of remit, purpose, values, and objectives) since the fall of the Communist regime
    in 1989 and aims to address the following questions: Is public service television still
    relevant in the digital era? What are the present challenges and what is the future of the
    Romanian public service television in the digital era?