This paper aims to examine Raunch culture, a strand of post-feminism in the
recent Bollywood movies, The Dirty Picture and Grand Masti. Both these movies
critique the perception that the investment in raunch feminine sexuality empowers
female characters, but if observed profoundly, they celebrate the commodification
of women’s body. Frequently revolving around sex and consumption, it celebrates
female agency through its discernment that women in such movies are provided
the capacity to “have it all” (Genz, 98). Drawing upon Levy’s notion of “Female
Chauvinistic Pigs” and McRobbie’s notion of “double entanglement”, the focus is
that this apparent empowerment is hollow for celluloid females; their actions
incite cultural anxieties about the ways women are to be represented and simply
reinforce the patriarchal norms that envisage women as objects.