• The work presented here is an exploratory and descriptive study under a
    qualitative approach. It purposes was to show the use of television series, as a
    means of teaching and learning professional ethics in communication
    undergraduate students. Among the results we found two direct areas of impact:
    teaching and learning. In the case of teaching, the professor shows an innovative
    practice and she realized different ways to improve it as a continuous way to
    advance her teaching. In the case of learning, the use of television series
    promoted the interest of the students and a significant learning. However, the
    most important finding of this study is that the teaching experience has
    contributed in the educational process of communicators specifically in ethical
    thinking.