Uses and gratifications research helps in finding out how audience makes use of
mass media to gratify their needs. Media research can help both the industry and
the academia to map audience behaviour which is very much connected to various
factors such as geography, culture, education and socio-economic circumstances.
This research conducted among students reveals that students make use of the
Internet primarily with an entertainment motive, and only secondarily for education
and current affairs knowledge. The study also reveals that digital divide is widely
prevalent and it is an important issue to be looked at especially in terms of
gender, though the digital divide has been narrowing among students in terms of
geography.