In the contemporary society, Facebook, WhatsApp, Twitter, and Instagram are not
merely words, but are synonymous to a person’s identity. Though the extensive use
of social media is capable of rendering a huge amount of benefits in terms of
ease of communication, lightening marketing reach and so on, the graver sides of
the same requires thorough research to evaluate its role in modelling the
psychological structure of the society and the possible threats it poses to the new
generation who are glued to the use of social media platforms on a daily basis.
This paper aims to perform a deep dive into the psychological effects of social
media platforms on the young population and attempts to experimentally relate
the same with dilution of social media privacy as a possible side effect. At the
same time, possible alternatives and corrective measures to such a problem are
also suggested.