In his acceptance speech for the Republican nomination to be President of the
United States, Donald J. Trump presented the audience with a stark world of good
vs. evil, chaos vs. stability. We use Burke’s concept good terms and evil terms to
rhetorically analyze the acceptance speech. While Trump used specific references
to real events in his use of good and evil terms, his promises for stability over
chaos are indefinite terms, which allowed a divided Republican Party to unite
behind his candidacy. However, governance has required concrete concepts to
solve real world issues.