The paper deals with the problems and prospects for the development of television
broadcasting in the Republic of Kazakhstan in the context of the information society.
The author suggests the mechanisms for controlling and forecasting socially
responsible television and discovers its role in democratic modernization of
society. The paper analyses the ways of developing television in the information
society and studies the role of television in the new social conditions. It contains
predictive models of relationships between television and political institutions,
as well as principles behind formation of the mechanisms of social control over
the television activity in the information society.