The relevance of the research is determined by the rapid development of the
information society and the growing need to receive new information. The research
aims to consider information coverage tools, as well as to reveal their role and
place in the system of information space. The conducted research enabled to
determine the role and place of information coverage tools in the information
space. The authors formulated the definitions of the phenomena “information
space” and “information coverage”. The role of the press service as an information
coverage tool was studied in detail, as well as the interdependent effectiveness
of information coverage of events in the mass media and mass communication
which takes into account the interests of target audiences. The research findings
can be used in the organization of news coverage, the work of press services, as
well as public and commercial public relations departments.