Cinema for social change is not a new approach. Odia cinema, earlier known as
Oriya cinema, has been intrinsically connected to the essence of Odia language
and culture in the Indian state of Odisha. Since the inception of Odia cinema, it
has been endeavoring to send social messages by employing visual
communication for social change and development. Despite riding on the path
of social and attitudinal changes, the films representing the disabled characters
have raised eyebrows concerning its commitments to outcomes. As the spirit of
rights activism and changing public discourses on disability on the rise, Odia
cinema industry is pushed to face a decisive test. The disdain for disability in
entertainment media is unraveled, and the politics of treating the disabled has
become flawed. The current study has attempted to understand the cinematic
construction in the light of the model, gender, identity, and societal approach
towards disability issues.