Spain has become the second most popular destination in the world, and the city
of Barcelona has experienced several incidents characterized by anti-tourism
sentiment. One of them was the ‘tourist go home’ movement, which attracted
interest throughout the world. In this study, quantitative and empirical approaches
were used to collect and analyzed the sample. The analyses were conducted
focusing on specific characteristics of YouTube videos. This research highlights
the dynamic of a brand-new “anti-tourist” emotion and movement, which is linked
to mass tourism and to renting platforms such as Airbnb. Additionally, the conducted
study tried to analyze this new social phenomenon, paying simultaneous attention
to the YouTube platform as a propaganda tool and the use of hate speech as a
weapon against individuals. Subsequently, it is believed that the examined issue
influences social media companies, social movements, the tourism industry,
journalists, state, and non-state actors.