This study examined users’ attitudes and opinions of using augmented reality
technology in comparison to other non-augmented reality technologies. Broadly,
there were differences between users when using different devices. These
differences help shed light onto the process of implementation of such new
technologies in various sports settings, from arenas and stadiums to at-home
viewership. From the results of this study, it is likely that this technology may not
lead to better fan experience, but instead might leave them feeling frustrated and
potentially isolated. Particularly given the expense of technology like Google Glass,
this study suggests such technology should be implemented selectively and
carefully. Additionally, the effects of using Google Glass in stadiums and arenas
may not simply be on the users, but also on those seated around them, who may
be bothered by the deliberate actions of those wearing such augmented reality
devices. Notably, this may shift as the devices become more prevalent.