Globally, very distinct circumstances are faced by newspaper firms in different
countries. While newspaper firms in developed countries are facing the downtrend,
there is a sustained robust growth seen in India. This study seeks to determine if
a relationship exists between Indian newspaper firms healthy performance vis-àvis various innovation strategies employed, as innovation strategies are supposed
to be a positive influence in today’s economy. The innovation strategies analyzed
here are product innovation, marketing innovation, and societal marketing
innovation. The firm’s performance is measured by market and financial
performance. The study outcome identifies the positive relationship between
various innovation strategies and newspaper firm’s market and financial
performance. Additionally, the best regression model is also given for the
association between innovation strategies and firm’s performance. The conclusions
of this study may be significant for the survival of the newsprint media market
when a global slowdown is happening in newspaper firms of developed countries.