This study explores the differences between Snapchat, Instagram, and Twitter in
terms of intensity of use and use motivations. Grounded in the theory of Uses and
Gratifications, the current research compares the three platforms with exploratory
factor analysis. A cross-sectional survey methodology of college students in Kuwait
(N=692) asked respondents to identify the time they spend using social media,
satisfaction with social media content, the intensity of using Instagram, Snapchat
and Twitter as well as seven use motivations. The analysis of the data indicated
that Instagram is the most popular platform among social media users, while
Snapchat intensity of use is the highest. Based on the factor analysis results,
motivations to use Snapchat are passing the time, self-expression, selfpresentation, and entertainment. While the motivations to use Twitter are selfpresentation, entertainment, and social interaction. Finally, passing time, social
interaction, self-presentation, and entertainment are the motivations to use
Instagram.