This study attempted to understand youth’s social media following during natural
disasters. It investigated Malaysian youth’s perception about the importance of
immediacy, trust, and accuracy of social media news and information during
natural disasters. This study found that youth prefer to consume social media
news and information during natural disasters such as flooding, landslides,
and haze. This is mainly contributed by the immediacy of news and information
on social media. Besides immediacy, youth also value trust and accuracy of
social media news and information during natural disasters. As the findings of
this study revealed, youth are more inclined to become followers to social media
creators who have a high level of trust and whom they believe can provide
accurate natural disasters news and information. Hence, it is crucial that the
authority and news organizations to provide natural disasters news on social
media that is timely and accurate