China is now becoming a fundamental market for the prosperity and growth of the
world’s tourism economy. It promotes the rapid development of foreign tourism
and brings some influences to social life. Chinese tourists are highly concerned
with foreign media at home and abroad; the Vietnamese Media is the same.
Based on the theoretical framework, this paper analyzes the Chinese tourists
report towards the Vietnamese Media “VnExpress” 2018 and discusses the
construction of Chinese tourists’ image from the three views of macroscopic, the
middle, and microcosmic of the news text framework. From there, it shows the
tendency and prejudice of the Vietnamese media. The study found that “VnExpress”
has a clear tendency; the image of Chinese tourists is full of negatives. At the
same time, it indirectly involves events on political issues; Vietnamese media
also maintain strong political sensitivity. Moreover, it emphasizes the integrity of
Vietnam’s territorial sovereignty, the particularity of history and culture, and
strengthening the sense of identity of V ietnamese readers.