In recent years, Arab academia inspected the phenomenon of new preachers of
Islam, especially in Egypt, predicted on such notions as new liberalism, selfhelp, and salvation. This study contributes to the scholarship by examining the
postmodern characteristics of Mustafa Hosni’s discourse, as appears in his new
media materials. Drawing upon insights from media cultural studies, the paper
examines the mini-narratives of a tolerant, non-violent Muslim discourse as
opposed to the customarily hostile Muslim meta-narratives. Further, the study
analyses all sorts of pastiche that render Hosni’s discourse hybrid, glocal, and
coexistent. It uses qualitative discourse analysis to shed light on the nexus
between forms of religious discourse and the logic of media consumption in
Muslim late neo-liberal capitalism