The Uri attack in 2016 and the Pulwama attack in 2019 by terrorist in Jammu and
Kashmir have brought to the center-stage the Kashmir conflict as a core issue between
the two South Asian neighbors, India and Pakistan. This research analyzes the
mediatized indulgence of terror in reporting of these two incidents in television and
print media. The politics of representation in this analysis entails that these frames
do not just involve reportage but an act of performance, how events are choreographed
and predated on emotions and sentiments as cultural practices mobilizing its effective
economy. This paper through the prism of media-industrial-terror complex draws upon
the theory of critical events and focuses on how particular events – Uri and Pulwama
activate and mobilize a discursive master narrative of Pakistan inspired/directed
terrorism by ascribing a particular meaning to the war on terror. The semiotics of
media reporting of Uri and Pulwama is analyzed through the tripartite motive quotient
of gham (remorse), gussa (anger), and garv (pride).