Journalism, the “first draft of history” (i.e. Barth, 1943, p. 667), often drafts a
history of tragedy and violence – “the oldest kinds of stories” (Coté & Simpson,
2000, p. 3). Throughout history, war and storytelling are intractably linked:
“Because of the far-reaching effects of war, we want to know as much about it
as possible. For that … we turn to media” (Copeland, 2005, p. xvii). However,
because war “has no equivalent in a settled, civil society ” (Walzer, 1977, p.
127), historians and journalists alike perennially struggle to find a framework
suitable for investigating and reporting it. In much of the ongoing public
discourse surrounding war – as well as its coverage –arguments on both issues
often resonate with the philosophy of utilitarianism. More than 150 years after
its publication, John Stuart Mill’s Utilitarianism continues to exert a perennial
influence in philosophical musings on both war and journalism. Utilitarian
arguments appear especially in discussions of just war theory (JWT), a
consequentialist tradition that demands that wars must be justifiable in why
they start, how they are fought, and how they end. Most recently, William H.
Shaw (2011) synthesized disparate elements of debate into what he called a
new utilitarian war principle (U WP) for considering recourse to war.
Increasingly, war coverage focuses more on the experience of those fighting
and less on why and how they fight. In 2004, The New York Times published an
unprecedented apology for failing to do enough of the latter in its coverage
leading up to the U.S. invasion of Iraq the previous year. Reviewing Mill’s
Utilitarianism, and building on recent Millian scholarship, this paper reacts to
this confessed failure by proposing a more utilitarian model for how journalists
might more comprehensively cover the wars we wage – especially when terror
is a tactic, and the media itself risks complicity in amplifying the effect of the
action.