The article examines the cultural and educational mission of modern media
related to the spiritual and cultural education of youth in Kazakhstan. Over the
past two decades, the socialization problems of Kazakh youth have been removed
from the state’s social policy agenda. Methods of comparative and complex
analysis were applied in this study. To define acute youth problems, the study
analyzed television projects and printed materials related to different periods
of media activity in Kazakhstan. Several sociological measurements were used
to reveal the needs of the television audience. The study defined the key
socialization factors and institutions of young people. The article describes the
role of media in establishing social standards of behavior, communication, and
activity that directly affect the process of socialization. The study analyzes the
activities of TV channels performing a cultural and educational function. The
need to strengthen the editorial policy of media resources, focusing on socially
significant issues with priority given to social and educational broadcasting,
became an essential conclusion of the study. The results of the study allowed to
compile an average portrait of the young generation, as well as to identify the
key characteristics for the correction of life strategies.