A crucial question that has arisen is whether the involvement of Web users can
be extended to the funding of news organizations aimed at their financial
independence from traditional funding practices. The evolution of multimodal
media websites, the media crisis and the growing dissatisfaction of the citizens,
create the conditions for online journalism to work with citizens, and through
emerging journalistic practices such as crowdsourcing. This concept is a form of
collective online activity in which a person or a group of people volunteer to
engage in work that always involves mutual benefit to both sides. The main
research question of this paper concerns the analysis of the current situation
regarding crowdfunding and the adoption of best practices on the technological
features, services, and tools used by websites around the world. Very few media
have tried to apply even nowadays, the proposed model of journalism, which
this study is going to research. The results of the study shape new perspectives
and practices for participation, journalism, and democracy