Governments have often sought improved ways to market their policies, which
are variedly viewed as adequate or inadequate, in a bid to get the citizens
actively engaged in the process of development. Digital media usage has
inundated the social media space with both individual and governments
presences. However, despite strong digital media presence driven by massive
deployment of human and material resources, the question still arises as to
how well such efforts have been used to deepen civic engagement among the
citizens generally, and the vulnerable youth population that is digital media
savvy. Data gathered from a sample of 900 respondents, revealed a positive
correlation between digital media deployment in marketing government policies
and enhancement of civic engagement among the vulnerable community provided
such policies are people-oriented, and adequate marketing strategies are used. It
recommends creation and deployment of digital media content as marketing tools
to harness accrued gains.