-
Jyotirmaya Patnaik deposited We are in the world but not of the world: An investigation into the popularity of Christian films among ‘born-again’ Christians in Nigeria in the group
Television Studies on Humanities Commons 4 years, 7 months ago This paper investigates the popularity of Christian videos among born-again
Christians in Enugu, Nigeria. This study is anchored on the theoretical foundations of
reception analysis. Following a qualitative research design, the research adopted a threestage research method, namely, qualitative content analysis, focus group interviews, and indepth individual interviews. The study found that because Christian videos are primarily
embedded in the scriptures aimed at addressing various aspects of their lived experiences,
their viewers see their portrayals as a true definition of reality. For this reason, the study
established that Christian video consumers watch these videos in the hope of being
strengthened, encouraged, challenged, and guided in their faith. From the study, Christian
videos perform a political work in that it serves as an alternative domain of resistance
against the hegemonic discourses advanced in secular Nollywood videos.