The development of information and communication technologies in the formation
of a new technical and economic paradigm has changed the structure of the modern media
landscape. The article shows the change in media consumption in Kazakhstan as a result of
technological development and popularization of the Internet. The reflection of this change is a
convergence, which becomes synonymous with backbone transformations in the media sphere.
The central place of convergence problems in modern discussions about the future
transformation of the information and communication sphere is explained by the multiplicity
and multi-dimensional interpretation of this term. Convergence seems to be a process that can
completely change not only media and communication systems but also various related
industries in the coming decades.