This study examined such issues as social media in personality development
and their influence on the development of public activism among young people.
We also estimate the efficiency that various forms of information exchange
have (shared or anonymous). The empirical base of the research includes
sociological surveys held in Kazakhstan. We did a content analysis of frequently
visited profile social media pages. The study found that the people who openly
share on social media are more inclined to real-life engagement in public
campaigns. Vice versa, anonymous support to the measures that are valuable to
the community makes inclination of users to following real-life behaviors less
likely. We believe that the social activism of young people should not only be
targeted at an individual but must also serve the interests of governments and
those of society. Overall, the Internet and online communities play a positive
role in decision making on challenges in society and among young people.