The relevance of the study of speech etiquette is stipulated by the increasing
interest of linguists to the problem of the relationship between language and
culture, the peculiarity of speech behavior, and the national-cultural specifics
of speech communication. The object of the research is the formulas of speech
etiquette of the Russian and Bashkir. The scientific novelty of the work is to
identify the national-cultural specifics of the communicative behavior of the
Russian and Kazakh communities by describing the etiquette features of the
communication of these peoples. Also, the theoretical significance of the study
consists in understanding the problems of speech communication belonging to
different cultures and speaking different languages. The practical importance
of the work lies in the possibility of using the results of the research in the
practice of teaching the Russian language and the Kazakh language to develop
students’ communicative, speech, and sociocultural competence.