The relevance of the study is determined by the question as to in which version
the environmental consciousness of a person should be considered. The novelty
of the study is determined by the possibility of not only forming ecological
awareness but also imparting environmental education in their professional
and everyday living environments. The authors consider the aspect of structuring
the teaching of ecological knowledge of students as the most active layer of the
population. It is shown that the possibility of forming environmental awareness
depends on the critical role of the media and public policy. The practical
significance of the study lies in the possibility of development and structural
determination of the direction of the formation of the influence of environmental
competence among students for use in everyday activities.