The present paper tries to address up to what extent corporate social responsibility (CSR) might advancesocio-ecological sustainability of the products with a geographical indication (GI), mainly in developingcountries. To this end it would be addressed how agricultural firms became financialized in recent decades. Itwould be then presented how CSR practices have recently emerged to address this issue and whether theyhave been successful or not. Finally, it would be highlighted the potential of GI certification practices as partof CSR practices that could potentially boost sustainability for agricultural firms in developing countries.