This guide helps researchers in all fields share their findings, knowledge, and ideas effectively and beyond typical silos. By pursuing the
recommendations in this book, researchers can increase the exposure of their work to increase impact. Chapters cover the most effective ways to share readers’ research, such as:
• social media (maximizing exposure and branding, leveraging time-saving tools)
• media (landing interviews and contributing to public dialogue)
• writing (landing book deals and succeeding in key writing opportunities)
• speaking (giving TED Talks, delivering conference keynote presentations, appearing on NPR, etc.)
• connecting (networking, influencing policy, etc.)
• honors (winning awards and recognition to expand your platform)
Rich in tips, strategies, and guidelines, this book also includes clever “fast tracks” and downloadable online resources that provide links, leads, and templates to help secure radio broadcasts, podcasts, publications, conferences, awards, and other opportunities.