In response to a lack of funding during the 2007–2009 recession, many library systems reduced or eliminated professional and library support positions. Traditional outcome measurements were not sufficient to convince tax-depleted legislatures to allocate more funds to libraries. In response to the crisis authors recommended cost-saving measures and tactics for perception management. Studies have shown that the demand for library services increases during times of economic hardship. The production of a strategic plan justifying budget requests is necessary in those times, and should be accompanied by efforts to secure endowment and donation opportunities. This column provides a table or “blueprint for successful strategic planning” that matches goals, actions and measurement criteria.