The analysis of an SMS sent by a former Director of the IMF serves
as the basis for a wider study on the many ways in which the elites of
our days – be it the “old” of the financial or the “new” ones from the
technological world – successfully define and redefine our language,
and hence our thoughts. In the days of Marx and Engels, the critic of
dominant ideology meant primarily a critic of the philosophical estab-
lishment (Hegel and the Young Hegelians), at a time when philosophy
reigned supreme amongst disciplines. But, our days are not theirs :
they present us with particular challenges, when makers of ideas (e.g.
professors of economics at various leading educational institutions) are
simultaneously, or successively Directors of international institutions,
Ministers of Economy, leading financiers and investment bankers or
quantitative analysts; the same who were, and continue to be for all
those not mentioned here, involved in various crises – be it financial
or otherwise (political, social, etc.) – worldwide.