An overview of 21st-Century visual culture and its implications for digital publishing. This essay explores some of the complexities of the media of 21st-century visual culture and the relationship between publishing, information professionals and the vehicles of todays information communication society. It delves into how organisations harnessing of visual culture media can influence our thoughts, health and behaviours thereby affecting our informational selves in Floridi’s ‘Infosphere’ (2016). Advertising, fanfiction digital cultures and street art are used as examples whilst considering the social changes and implications of a digitally enhanced, image-led world where anyone can become instantaneous global authors, photographers or critics of the digital copy, leaving publishing to reimagine its role and scope in order to survive.