While male illustrators including Alberto Vargas (1896–1982), George Petty (1894–1975), and Gil Elvgren (1914–1980) are synonymous with the field of early-twentieth-century pin-up art, there were in fact several women who also succeeded in the genre. Pearl Frush (1907–1986), Zoë Mozert (1907–1993), and Joyce Ballantyne (1918–2006) each established themselves as successful pin-up artists during the early to mid-twentieth century. Unlike their male contemporaries, however, they have been largely overlooked by the history of art. The reason for this is twofold—not only were they women artists, but they were women artists working within a highly sexualized genre created for male consumption. The idea that a woman could be both the subject and creator of such male fantasies conflicted with early-twentieth-century American society’s understanding of the so-called proper roles for respectable women. This article highlights the contributions of long overlooked women pin-up artists to the field of popular art and the gender politics they negotiated in order to achieve commercial success.