We live in an increasingly übercapitalist society. It’s übercapitalist in that a specific version of neoliberalism, characterised by low pay, zero-hours and fixed-term contracts, is growing ever more aggressive; and that the disruptive technology firm Uber offers one of the most high-profile examples of this intensified form of deregulated capitalism in which work is becoming low in quality but high in risk and stress. Yet just as business is innovating so we need to invent new strains of unionisation. This short chapter from the UCU Branch Solidarity Network handbook, The University Is Ours: How To Build An Activist Union Branch, explores how we can develop new forms of solidarity and collective bargaining in the context of übercapitalism.